Expo 2012 Panelist
Reggie Roberts
Vice President of Football Communications
Reggie Roberts begins his 20th season in the National Football League and his eighth as the team’s Vice President of Football Communications. He serves as the day-to-day spokesman for the Falcons on all football and non-football matters, and is responsible for coordinating all media and football communications coverage for the team. Additionally, Roberts is the club’s liaison between local, national and international print and electronic media, and the main club contact with the television and radio networks that broadcast Falcons games.
Roberts, who joined the Falcons in September of 2004, comes to Atlanta with a long history in the NFL at both the league and club levels. The veteran football communications specialist, who is also a former award-winning sports journalist, spent seven seasons at league headquarters in New York City where he was Director of Information for the National Football Conference from 1990 to 1996.
Following the 1997 season, Roberts and his communications staff received the coveted Rozelle Award from the Pro Football Writers of America. The award is presented annually by the PFWA to the NFL’s top public relations/football communications staff. It marked the first time in franchise history the Buccaneers football communications staff had ever received the award. The Buccaneers were also a finalist for the award in both 1999 and in 2000 and the Falcons have been finalists for the award in each of the past three seasons (2008, 2009 & 2010).
Roberts was president of Double R Communications, Inc., a national sports public relations and communications company from 2002–2004. His clients included a dozen NFL players as well as the NFL, The Champions Fund, Family First, Kaos Sports, the University of South Florida Athletic Department, and Hill and Knowlton, USA.
During seven seasons with the NFL office, Roberts was the Public Relations Director and primary league office contact for the 15 NFC teams. Additionally, he coordinated media operations at seven NFC Championship Games, seven Super Bowls (XXV-XXXI), and three Tokyo American Bowl Games in Tokyo, Japan. Roberts has also been selected as a member of the NFL's Football Communications staff for 14 Super Bowls (XXV to- XXXVI, XL, XLI).
In 2006, Roberts completed the prestigious NFL Managers Training Program located at Stanford University’s Executive Education Graduate School of Business in Palo Alto, California. Before joining the NFL in 1990, Roberts spent four-and-half years as a sports reporter with the Austin American-Statesman newspaper in Austin, Texas where he won two Associated Press Sports Editor awards.
Roberts graduated from the University of Louisiana at Monroe in 1986 with a Bachelors of Arts degree in journalism.
Roberts is native of Alexandria, Louisiana. He and his wife, Wendy, live in Snellville, Georgia with their two sons, Reid Alexander and Chase Matthew.