Expo 2012 Panelist
Founder of EPiC Measures, LLC
Isha Edwards is the owner of and a brand marketing consultant for EPiC Measures, LLC (EM). In part, Isha’s role at EM involves developing brand-driven marketing initiatives, which align with a company or individual’s core values. Executive producing the videos, Celebrating the Men that Lead and Today’s Leading Ladies are premier examples. Between working on client assigns, Isha instructs at Clayton State University's Center for Continuing Education and via the Dallas Austin Foundation for Music Education.
Isha earned a degree in business management from the University of Illinois at Chicago. She also holds a branding and integrated marketing certificate from the University of Southern California's Marshall School of Business. Since 1992, Isha has served in a variety of administrative and educational roles. She has 19 years of experience working with corporate and nonprofit organizations and 16 years of experience in education to include 6 years with Emory University’s globally-ranked Goizueta Business School.
Among a myriad of talents, Isha is an avid writer whose experience varies from marketing communications to journalism. Her work has been featured in various business and entertainment outlets in Atlanta, Chicago, Los Angeles, New York, London, and Ontario. In December 2007, Isha made her book editorial debut in marketing scholar, Dr. Jagdish Sheth’s Chindia Rising: How China and India Will Benefit Your Business. Through EM, she has served as a marketing research editor for assistant professor of marketing, Dr. Arne Floh at Wien University in Vienna, Austria.
In March 2008, Isha became a guest expert for The Urban Network’s Music Entertainment & Marketing Summit in Los Angeles. She has since served as a guest speaker and advocate for music performing rights organization, SESAC as well as a panelist for The Recording Academy's Grammy University Network in Atlanta. For over a year, Isha served as a business plan advisor via the Branson School of Entrepreneurship in Johannesburg, South Africa.
Thereafter, she became an advisor for the University of Southern California’s Marshall Consulting Program. Isha is a collaborator with the Entrepreneurship Education Project; a longitudinal, data-driven study geared towards enhancing entrepreneurial self-efficacy and identity. In September 2010, Isha became the U.S. ambassador for the Entrepreneurship Incubator's Leadership Project in Cape Town, South Africa.
An expert in business, branding, entertainment, and education, Isha has been a guest on various radio broadcasts including SUNY’s Old Westbury Online Radio in Old Westbury, NY, Rejoice 94.7 WAAW in Aiken, SC, The Good Life Radio in Atlanta, GA and Chicago, IL based, Touching Millions Blog Talk Radio. Prominent business periodicals, Inc.com and Investor’s Business Daily have cited Isha’s practical advice to business owners and leaders as have All Biz Answers, BrandMakerNews, UpStart Smart, Fan Bridge, and The Los Angeles Post among other publications.
To her credit, Isha's accomplishments have been highlighted in New York based, The Industry Cosign as well as via American Express’ OPEN Forum ®. In 2009, The Chic Entrepreneur recognized Isha as “Chic of the Week” March 9-15, 2009. Isha was later the featured business woman in the July 2009 edition of Pink Ladders. Dubbed as an "outstanding alumni whose contributions in [leadership, teaching, research, and service] raise the stature and standing of the College", on February 23, 2010, Isha was inducted into the University of Illinois College of Business Administration's 2010 Alumni Leadership Academy.
website | www.ishaedwards.com